Post by account_disabled on Mar 5, 2024 22:51:29 GMT -6
Slowly move into type 3 as you evolve. Type Three: The Corporate Represenative Some companies setup only small groups within corporate communications, or polished executives to be on blogs. Sony Electronics has their CMO as a blogger, SUN’s CEO is a blogger, as is GM’s chairman, and often the corporate communications teams are involved in the content process, curation, and editing. I was part of the team that did this at Hitachi Data Systems, where the CTO, CSO, and other corporate spokespersons are blogging This is simlar to: The formalized corporate representative, the only difference is they’re using social tools. Upside: It’s safe. These are often trusted members of the company who can give their thought leadership using social tools Downside: Questionable if it’s authentic.
We already know that consumers don’t Indonesia Telegram Number Data trust corporate blogs (data) –as many just rehash corp-speak Takeway: There’s a time and place for corporate social media: to help give official stances on issues, product releases, and fact. There’s also a need for more granular conversations that customers are already having at conferences, online, and at cafes –you gotta be in both places. Type Four: Common Employees Blessed For Social Last night, I shared the stage with Intel’s Michael Brito at Stanford’s continuing education program on web 2.0, he shared that Intel has a SMP program, which stands for Social Media Practioner. The different from the ‘tower’ model listed as type 3, is that this can include other regular employees beyond the refined executive.
This is a formal training program where those that want to represent the Intel brand in their social media activities have to undergo. Likely, there are guidelines, best practices, and hopefully a support network setup that gives them the tools they need to be successful. Programs like this are go This is similar to: Formalized executive speaker and company representative programs that corp comm teams have setup for decades (type three) the difference is: they can now be employees from any walk or level. Upside: Formalized social media programs for employees who want to represent the company are a great resource to help companies. In some cases, engineers and developers may be more trusted than executives. Downside: What about the rest of the employees? from support, to engineers to the janitor, given the direction our technographics are measuring, many will participate –not just the savvy communicators.
We already know that consumers don’t Indonesia Telegram Number Data trust corporate blogs (data) –as many just rehash corp-speak Takeway: There’s a time and place for corporate social media: to help give official stances on issues, product releases, and fact. There’s also a need for more granular conversations that customers are already having at conferences, online, and at cafes –you gotta be in both places. Type Four: Common Employees Blessed For Social Last night, I shared the stage with Intel’s Michael Brito at Stanford’s continuing education program on web 2.0, he shared that Intel has a SMP program, which stands for Social Media Practioner. The different from the ‘tower’ model listed as type 3, is that this can include other regular employees beyond the refined executive.
This is a formal training program where those that want to represent the Intel brand in their social media activities have to undergo. Likely, there are guidelines, best practices, and hopefully a support network setup that gives them the tools they need to be successful. Programs like this are go This is similar to: Formalized executive speaker and company representative programs that corp comm teams have setup for decades (type three) the difference is: they can now be employees from any walk or level. Upside: Formalized social media programs for employees who want to represent the company are a great resource to help companies. In some cases, engineers and developers may be more trusted than executives. Downside: What about the rest of the employees? from support, to engineers to the janitor, given the direction our technographics are measuring, many will participate –not just the savvy communicators.